01. Foundations & mindset

Introduction
Why Meta Ads still work for SaaS
The developer's mental model for ads
Competitor research before you spend
How much should you spend?
Metrics that actually matter

02. Account & technical setup

Business Manager setup done right
Pixel installation for web apps
Conversions API (server-side tracking)
Defining your SaaS events
Domain verification & aggregated events
Testing your setup

03. Audiences & targeting

Audience types explained
Building custom audiences
Lookalike audiences that work
Interest & behavior targeting
Advantage+ audiences

04. Campaign structure

Objectives for SaaS
Campaign, Ad Set, Ad hierarchy
CBO vs. ABO budgeting
Bidding strategies
Naming conventions

05. Creative & copy

Why creative is 80% of the game
Researching what works
Ad formats: static, video, carousel
Creating ads without a designer
Writing copy that converts
The "ugly ad" advantage
Building a creative testing system

06. Launching your first campaign

Pre-launch checklist
Your first campaign: step-by-step
The learning phase
Reading the dashboard

07. Optimization & iteration

When to kill an ad
Diagnosing problems
Iterating on winners
Competitor benchmarking
Audience refinement
Retargeting sequences

08. Scaling & advanced

Scaling without breaking performance
Full-funnel strategy
Analyzing competitor funnels
Common mistakes & how to fix them
When Meta Ads isn't the answer

Meta Ads for Developers

The complete guide to running profitable Meta Ads for your SaaS. No marketing degree required. Completely free.

8 modules

·

44 lessons

Start the course

Module 01

Foundations & mindset

Introduction·9:02
A systematic approach to getting users for your SaaS
9:02
Why Meta Ads still work for SaaS·11:24
Discover why Meta Ads remain one of the most effective channels for SaaS.
11:24
The developer's mental model for ads
Coming soon
Competitor research before you spend
Coming soon
How much should you spend?
Coming soon
Metrics that actually matter
Coming soon

Module 02

Account & technical setup

Business Manager setup done right
Coming soon
Pixel installation for web apps
Coming soon
Conversions API (server-side tracking)
Coming soon
Defining your SaaS events
Coming soon
Domain verification & aggregated events
Coming soon
Testing your setup
Coming soon

Module 03

Audiences & targeting

Audience types explained
Coming soon
Building custom audiences
Coming soon
Lookalike audiences that work
Coming soon
Interest & behavior targeting
Coming soon
Advantage+ audiences
Coming soon

Module 04

Campaign structure

Objectives for SaaS
Coming soon
Campaign, Ad Set, Ad hierarchy
Coming soon
CBO vs. ABO budgeting
Coming soon
Bidding strategies
Coming soon
Naming conventions
Coming soon

Module 05

Creative & copy

Why creative is 80% of the game
Coming soon
Researching what works
Coming soon
Ad formats: static, video, carousel
Coming soon
Creating ads without a designer
Coming soon
Writing copy that converts
Coming soon
The "ugly ad" advantage
Coming soon
Building a creative testing system
Coming soon

Module 06

Launching your first campaign

Pre-launch checklist
Coming soon
Your first campaign: step-by-step
Coming soon
The learning phase
Coming soon
Reading the dashboard
Coming soon

Module 07

Optimization & iteration

When to kill an ad
Coming soon
Diagnosing problems
Coming soon
Iterating on winners
Coming soon
Competitor benchmarking
Coming soon
Audience refinement
Coming soon
Retargeting sequences
Coming soon

Module 08

Scaling & advanced

Scaling without breaking performance
Coming soon
Full-funnel strategy
Coming soon
Analyzing competitor funnels
Coming soon
Common mistakes & how to fix them
Coming soon
When Meta Ads isn't the answer
Coming soon